Make T-Mobile Famous for Small Business

T-Mobile has recently shipped this project.  Check it out: Help Desk 

My Role:  Design Strategy, UX design, Storytelling, Illustration 

Tools: Sketch, Adobe Illustrator & Photoshop, Principle, Keynote, Premiere, After Effect 

Team:  The Wrecking Crew: Haakon Faste, David Fetherstonhaugh, Colin Swenson, Alessandro Battisti Length:  2 months 


BRIEF

"Make T-Mobile famous for small business."


INTRODUCTION

I joined the team on Phase2b - prototyping, which I helped the team with and collaborated with T-Mobile retail and support channels. 

As a hybrid designer on the team, I worked on a T-Mobile business support project, now shipped by the company nationally, which significantly boosts T-Mobile’s business revenue and sustains their small business customers. Our design practice involves a great deal of collaborative work, and we also build high-fidelity interactive prototypes to evaluate with customers.

TIMELINE


CUSTOMER

PAINPOINTS


MOBILE EXPERTS

PAINPOINT


EXPERIENCE STRATEGY 


EXPERIENCE 

KET COMPONENTS


SIX PILLARS OF

MEMBERSHIP


MOBILE EXPERTS

EXPERIENCE MOTION


ROADMAP


PROCESS 


COLLABORATION

We are a small design agency where everyone’s efforts count every day. We have weekly stand ups with PMs over video chat where we share our achievements from previous weeks and what we plan to do next. The PMs set up weekly goals and we talk about everyone's sub-tasks. 

 

When we need to work together, we brainstorm our ideas on whiteboards: 

 

 


BODYSTORMING 

We acted in different use cases and scenarios to demonstrate the product vision. 

 

 


AGILE

PROCESS

After a phase ended, we came together and shared what went well, what didn't go well, what we learned, and what we should keep doing, or not do in the future.  

 

 


DESIGN CRITIQUE

A first version is never perfect. I learned how to work fast and iterate frequently, which leads to a better result. 

 

 


LEARNING

1. Be Visionary 

Embarking on an exploration of a space that will profoundly influence humanity faster than most people realize. 

2. Design with Integrity 

Pull each of us into uncomfortable, ambiguous, and confusing places. Learn to notice and embrace the giddy discomfort of learning and pushing boundaries. Take care of yourself and everyone that your decisions affect.   

3. Give and take feedback 

Be humble and listen wisely.

Ask for it and give it with the goal of making everyone's work the best it can be. 

4. Be Resourceful 

Seek out the people, tools, knowledge, and resources you need to overcome whatever is blocking you. Successful projects emerge from diverse and unexpected sources.   

5. Share your ideas 

Ask for help and celebrate weirdness. When you express and share your ideas liberally, everyone benefits from amazing results.

6. Iterate, Iterate, Iterate 

The best projects do not emerge fully formed at once or in the final days. They are a constant series of sprints. Don't wait for the perfect idea. Just start somewhere and go! 

 

 

© 2020 Xuan Song. All Rights Reserved.