The Verge is a future modular train system, which will get passengers to their destinations on time. They will arrive on-demand, and they will diverge above ground and converge underground to take people through the city more efficiently.

 

Sponsered by

FUTURE EMPATHIC MOBILITY ECOSYSTEM 

Human-centered vision for the future of mobility—Time machine

 Existing technology within transportation has largely neglected the opportunities for human connections. As a team, we were tasked with exploring what a train system of the future (2025-2030) might look like in a city such as San Francisco.

 

This project allowed us to envision what an environment and its technology might look like in the next few years. After painting the picture of what the future might look like, I wanted to focus in on how the train of the future fits in, and how it facilitates daily life, while changing people's behavior and routine.

 

 

Client / 

Ford Mobility/ CCA

Instructor / 

Hakkon Faste

Peter Stahl

Key Role / 

UX

Storyboarding

Video editing

Team Members/ 

Karen Song /John Sun

Year /

2016

Length/

5 weeks

Our team wants to combine the experience only a train can provide along with the technology of the future to build a modular train system.

Imagine a future where experiences are customizable, services are on-demand, the internet of things is prevalent, and autonomy is everywhere.

The Verge is a future modular train system, which will get passengers to their destinations on time. They will arrive on-demand, and they will diverge above ground and converge underground to take people through the city more efficiently.

 

HUMAN BENEFIT

  • Giving passengers back their time 

  • On-demand and customized services

  • Underground tunnel experience 

BUSINESS IMPACT
  • Ford has relationships and technical expertise in transportation  

  • Company will benefit by being pioneers in the public transportation industry 

  • There are tremendous opportunities to expand different services 

TECHNOLOGY USED
  • Biometric  (fingerprint)

  • Internet of Things

  • Voice Recognition (Siri)

Discover

SECONDARY RESEARCH
RESEARCH ANALYSIS
USER EVALUATIONS
INTERVIEW
AFFINITY DIAGRAM
INSIGHTS
SURVEY
OPPORTUNITY AREA
SOME PROBLEMS
 

21% 

Participants need to drive to a station.

45%

Trains were frequently late during their commute.

57%

Platforms were overcrowded.

30% 

Trains were often dirty.

 

 

San Francisco commuter trains are often unreliable, crowded, and inconvenient to ride.

How might we alleviate some of the common problems passengers face while creating an enjoyable experience and bring additional time back into the lives of passengers in San Francisco?

 

 

Disrupt 

 BRAINSTORMING
IDEATION

Each of us created 20 concept sheets based on insights and opportunity areas, and I led the group to map them together and generate categories. These worksheets helped us quickly document our ideas. It allowed for freedom and creativity.

Design

CONCEPT
ITERATION 
STORYBOARD
INFORMATION ARCHITCTURE

After we generated ideas and brainstormed as a group, we found out that there was an opportunity to connect people to other transportation. 

 

We proposed a modular train which functions off tracks as well as on. Autonomous pods will diverge above ground to pick passengers up and converge with electromagnetic technology once underground to travel to a central station.

 

Feedback from Anthony Prozz(From Ford): 

  • Train as Time Machine 

  • How does a train give you back time?

  • Focus on the transportation technology that only a train can offer and its unique experiential design.

  • TRAINS as a component of Ambient Mobility - where the innovation might not be the system itself, but how it will interface with other systems (BUSES, CARS, etc)

 

 

 

Deliver

PRESENTATION

The Verge will get our passengers to their destinations on time, alleviate congestion on the road. They will arrive on-demand and they will diverge above ground and converge underground to take you through the city more efficiently.

Our pods modify their features on the fly to suit your mood. They will offer a beautiful underground tunnel experience; catered to your palette, and your other needs. The opportunities are enormous in the services they can offer.

Most importantly, it will give passengers back the time they might have otherwise spent stuck in traffic.

 

Our team presented this project at Timken Lecture Hall at California College of the Arts in San Francisco, and I presented at Ford Research & Innovation Center in Palo Alto.

Atternees:

• CCA Sr Cabinet - Steve Beal, Tammy Rae Carlson, Susan Avila, Laura Hazlett, Mara Hancock, David Meckel, Jen Stein, George Sedano, Becky Ruden, Sheri McKenzie
• Ford - Anthony Prozzi, Nico
Thetard, Sam Hamade, Jeremy Malick (Sr Advanced Designer) 
• Mayor's Office of Civic Innovation - Jay Nath, Krista Canellakis, Julieta
Collart
• Continental Tire - Anil Rachakonda (head of Smart Cities initiative), and Alessandro Manca (Marketing)
• Intel - Rajiv Mangia 
• Assorted IxD Faculty, students, and other design folks

 

 

 

Presentation at California College of the Arts.

 

 

 

Presentation at Ford Research & Innovation Center in Palo Alto

 

 

 

© 2019 Karen Song. All Rights Reserved.