Make T-Mobile Famous for Small Business
- Focus on what matters -
SheaRo is a time management service that assists people with
life-work balance and to help them use technology more efficiently.
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My Role: Group leader, Design Research, System design, UI design
Tools: Sketch, Adobe Illustrator & Photoshop, Invision, Keynote
Team: (4) Emely Vertiz, Micheal Zhou, Yaqi Zhang
Length: 10 Weeks (Spring 2017)
Instructor: Iran Narges (Creative Director @ Adaptive Path)
Amber Reed (Chief Service Designer@ San Francisco Department of Public Health )
Key Insights
HOPES AND WISHES
USAGE OF TECHNOLOGY
WAYS OF FOCUS
When people feel the urgency to respond to something, it is easier for them to focus if they are also passionate about what they’re responding to.
Smartphones have become a one stop shop for everything people need. People mainly use technology productively for work, assistance and self-management.
"Everything is possible (in tech) right now."
People desire quality time to do more, such as have more face-to-face conversations with the people in their lives, and have control of notifications when working.
"Technology is more about bringing people benefits. It is about making your daily life convenient (efficiency)."
"I will be in my zone when I am focused."
User Archetype
How might we create a friendly service to help people do their work more efficiently as well as connect with others?
Click the model
ENVISION THE FUTURE STATE
Vision Story
Design Touchpoint
WEBSITE
You can download SheaRo app and purchase Ro speakers to get started with your experience.
MANAGE TIME
Using SheaRo App, you can start managing your time by setting up your agenda.
FIGHT DISTRACTION
After you set up your agenda, fight distractions by blocking your contacts and social media apps.
STAY FOCUSED
Keep yourself focused and productive by connecting your Spotify playlist to the Ro speaker!
GET REWARDS
While completing your projects, you and Ro both can evolve into a stronger bird, er uh human.
Navigation flow
User testing
PROTOTYPE: RO PRODUCT
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The Original Ro figure is a portable speaker that connects to the SheaRo app using bluetooth.
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POSTER
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This is a complimentary poster with set up instructions. It is contained in the box.
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User testing
What was the highlight?
"The concept of the friendly assistant and rewards at the end of the segment are really interesting."
- Service Designer at Adaptive Path
"The app was very thorough and fully featured. I might become friends with the toy penguin!"
- Creative Director at Capital One
What areas do you recommend refining?
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Prioritize & clarify app functionalities
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Being clear about distinction between desktop and mobile interfaces
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Define the more functionality of physical product
Process
TAKEAWAYS:
> The human-centered design process ​
> Core concepts & methods of service design, including experience mapping,
storyboarding, and service blueprinting
> Qualitative research for design
> Information visualization
> Visual storytelling
> Service prototyping